URLs are shortened for a number of reasons. For example:
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To track and compile click data
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To be easily transformed into social media for quick and easy sharing
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To make a link easier to remember and promotion
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To disguise a lengthy URL for marketing purposes
Please note, this isn't a guarantee that shortlink is available. Wait for confirmation BEFORE you begin promoting your shortlink (including on printed materials). If there is a conflict with your submission or any other reason why this request can't be fulfilled, the Office of Marketing and Communications will be in contact with you. For more information on best practices regarding short URLs please visit: moz.com/learn/seo/url
To request this, please click the Request Service button to the right.